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J.CREW CAMP (Adirondacks, NY)

With executive production by Care of Chan, I led the creative programming for J.Crew Camp, building a world that brought the brand to life within a remote luxury setting in the Adirondacks. From early location ideation and venue scouting through programming, I helped shaped an experience that balanced J.Crew’s point of view with the nostalgia of summer camp and the intimacy of a private retreat, directing the meals, activities, gifting, and itinerary moments that defined the weekend. On-site, I helped bring each moment to life from arrival through departure, working alongside the production team and creative partners to execute the experience as envisioned.

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